Fast Fashion, Covid-19 and Digital Marketing

Fast Fashion, Covid-19 and Digital Marketing - Zoe Parker

The Covid-19 pandemic has greatly impacted the global fashion industry.

This period of uncertainty places particular emphasis on the value of digital channels and shows signs of significant progress in the field of digital marketing. A great example is the Swedish company Rudholm Group, which offers a concept called ShareLabel. https://rudholmgroup.com/sharelabel/ adds a unique QR code along with the main details on the clothing label. By scanning the code, the consumer is directed to a specific URL where the story of the clothing can be told in the manner the brand wants (via video, text or images).

The Covid-19 pandemic, which has forced brands to move almost entirely online, has highlighted the value of digital channels for connecting with consumers and facilitating transactions.